| Franchise Support
The Bone and Biscuit Company commits all its effort to ensure the success of our
franchises. We recognize the varying experience that our partners have in running their
own businesses and to ensure that everybody succeeds we offer a comprehensive
support structure.
Marketing
Our marketing support covers sales materials such as business cards, signage,
mailing literature, advertising copy and editorials. The Bone and Biscuit website
has a strong presence and actively advertises our stores and products. We place a
strong emphasis on community involvement and support SPCA , Pets in the Park and
other fundraisers and expect our franchisees to get involved in these initiatives.
Training
As outlined above knowledgeable staff is and will continue to be a key competitive
advantage as pet foods and pet products become more specialized. A comprehensive
two week training course is part of each new franchisees education. Training is an
ongoing activity and we arrange continuous training initiatives.
Financial Reporting and Management
We have a complete fi nancial system in place covering all aspects of the business. In
addition our management team will analyze the monthly reports from each store and
offer advice if necessary.The Bone and Biscuit Company is committed to visit each
store on a regular basis and will conduct regular reviews of all aspects of the business
in order to help the owners maximize the franchise potential.
Franchise Turnkey Service
At the Bone and Biscuit Company we believe in giving maximum support to our
franchisees. To this end we offer a complete turnkey service for our new partners.
Financing
We will prepare a complete personalized Business Plan for your store to present to the
relevant financial institution(s).
We have established excellent working relationships with most major Banks and will
assist ,through our connections, in obtaining loans if required to establish your new
business. In some cases up to 90% of the capital investment can be borrowed through
a variety of Government schemes with very favorable conditions
Build Out
Our services extend to producing a comprehensively build plan for your location which
can be presented to your local contractors for pricing. We will assist in the bidding
process and depending on the level of involvement required by our new partners will
overlook the entire build and setup.
Initial Marketing Campaign and Grand Opening
The Bone and Biscuit team will create a detailed marketing plan including initial ads
and store opening events. In addition we will be present to give initial training and
support during the first few weeks.
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