Various reports indicate that Canadians are estimated to spend nearly $4 billion on their pets this year from food and toys, kennels, grooming, training to veterinary services. Canadians spend more on their pets than they do on toys and candy combined. There is no region in Canada that hasn't experienced an increased level of demand for pet products and services.

The APPMA (American Pet Product Manufacturers Association Inc.) projects Americans to spend $38.4 billion in 2010, up 100% from ten years ago. This trend shows absolutely no indication of slowing down. In fact, the business and f nancial community believes the pet industry will grow at an average rate of between 6 and 8% annually. The bottom line is clear. The growth of the pet industry is not just a "trend". It is a lifestyle shift that has resulted in the creation of a healthy and vibrant industry catering to our beloved animals.

With pet spending at an all-time high and growing at a faster rate than many other industries, getting into the pet business makes sense for those with a passion for animal welfare and a strong desire to make a difference each day. As consumer's expectation's become more sophisticated, so do the products and services being offered. The Bone & Biscuit Company has the experience, the proven concept, the operating system, the core programs and the desire to partner with people who share the same passion and commitment.

Who Are The Bone and Biscuit Companies Customer?

• One would assume middle to upper class, however our current sales
  data shows a very broad income demographic
• No discernible difference between male or female consumer
• 30-60 Years of Age
• Educated
• Homeowner
• Family Oriented
• Values the Comforts of Home
• Relaxed and Approachable Lifestyle
• Quality Conscious
• Value Conscious
• Possesses Style Awareness
• Nearly 40% have multiple pets at home